I think that is the new millennium way to say desk jockey.

In a last desperate move to maintain forward momentum when the dot com bubble was bursting, ATG launched an expensive advertising blitz attempting to focus on their appropriateness for cash-strapped IT departments who wanted to still launch new web sites under restricted budgets.

ATG's campaign referred to the company as "cost-cutting ninjas." It was plastered all over San Francisco's Embarcadero BART station.

Two months later, ATG was laying off 25% of their workforce, many of whom had to walk past the "cost-cutting ninjas" billboards on the way home.

the ads were especially appealing months later.. peeling and decrepid, as no one else was willing to spend that kind of money on that ad space.